The CFL has a new broadcast agreement that not only brings in more partners but also presents its brand on a more global stage.
The league announced Thursday it has signed a six-year extension with Bell Media to remain its majority broadcaster.
But the deal also incorporates DAZN as a new Canadian and international broadcast partner along with YouTube being named a Premier Platform partner.
Financial figures weren’t divulged.
The CFL is entering the final season of its six-year Canadian broadcast agreement with TSN that paid the league an average of $50 million annually.
The CFL’s American broadcast contract with CBS Sports Network — which reportedly pays it $1-million annually — is also set to expire following the ’26 season but the league continues to examine all of its alternatives south of the border.
Starting in ’27, TSN will broadcast 60 regular-season games, six playoff contests and the Grey Cup each year and continue with Thursday Night Football and Friday Night Football. The Grey Cup will also be simulcast on CTV and Crave.
RDS remains the CFL’s exclusive French broadcaster, airing all Montreal Alouettes games, all playoff contests and the Grey Cup.
DAZN Canada will introduce Saturday Night Football exclusively each week of the regular season as well as a Saturday night playoff game in each of the first two rounds.
It will also become the official global broadcaster of all CFL games — outside of Canada and the U.S. — including the full regular season, all eight playoff games and Grey Cup.
YouTube, an American online video-sharing platform, will carry live pre-season games (excluding Bell Media and DAZN contests), enhanced CFL combine coverage and an All-Access unscripted series.
The partnership will also aim to boost platform discoverability, expand livestream content, and increase accessibility to the CFL’s historical game archive.
