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The new Google Fitbit Air is finally out. It costs $99.99, but if you pre-order by May 25, Google is offering $35 in Google Store credit after your order ships. The watch also comes with three months of Google Health Premium, which unlocks a wide range of Gemini-powered AI coaching features. Compared to Whoop-style trackers, which the watch is designed after, this is an especially appealing offer since Whoop’s premium plans start at $199 a year, depending on the region.
The Google Fitbit Air is essentially a Whoop alternative with its minimalist, screenless design, built to be worn discreetly while quietly tracking metrics like health, fitness, sleep, and recovery, making it a must for people who dislike the ping of a traditional smartwatch. The screenless design is also a perk if you’re not a fan of bulky wearables and want something you can wear during workouts, at work, or while sleeping without it being a distraction. Metrics like the Sleep Score, Sleep Stages, Cardio Load, and Readiness score help you focus on long-term recovery
That said, it won’t automatically reduce screentime. Although having no display is the point, it means you’ll need your phone to check stats and progress. It doesn’t come with true smartwatch features like accessing calls, texts, apps, or maps on a watch face. Additionally, many of the best features rely on a paid subscription to Google Health Premium. Still, the three free months are a nice bonus, and with optional plans starting at $99 per year, it’s half the cost of a yearly mandatory Whoop subscription. (But it’s also worth noting that the Google credit comes after your order ships, so you’re still required to pay the $99.99 upfront.)
Still, this is a great choice for people who want screen-free tracking à la Whoop but at a more budget-friendly price point (both upfront and over the long term with the subscription), and for those who want to track their daily activity and get insights without wearing a full smartwatch. It’s worth considering if you want a lighter, clutter-free wearable for overnight tracking or would use the $35 Google Store credit toward a second band or another Google accessory. However, if you want features like a built-in screen, music controls, and notifications available on your wrist, you’re better off with a more traditional smartwatch.
