They say less is more. Is it true? Eh, maybe not always. But sometimes? Definitely. And Zero is proving this with its latest ‘BIG Z’ graphic. Some things just make sense. Take a closer look below:
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I mean, I’m happy to admit the concept is pretty simple, but it’s super eye-catching nonetheless. It’s sort of like an IYKYK kind of graphic—Zero fans will take one look at this and feel something, that’s for sure.
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Related: Watch: Zero Skateboards’ Latest Video ‘Heaven’s Gate’ Playing Now
The OG Zero Bold graphic will forever be one of my favorites. It was my first “real” board and I’ve skated countless Bolds over the years. Like, a lot. And I still get the same feeling looking at it as I did when I was 10 years old. Can’t say the same about many other things, to be honest. That’s rad!
I know my enthusiasm for this random graphic stems from my enthusiasm for the brand, but when I was scrolling through endless nonsense last night and saw this, I stopped immediately and just kept staring. This thing screams Zero, that’s for sure.
Related: Look: Zero Just Dropped New Adam Arunski ‘DRAGON’ Pro Models With Holographic Veneers
Look for it at your local shop or hit the Zero site to peep all their latest planks. The hits just keep coming.
