Natural talent versus determination, and those that are blessed with both. Andrew Reynolds has been designing pro model shoes on various brands for decades. When he inked his deal with New Balance Numeric, we were all waiting for what was coming next. Now, the time has come, Andrew’s 933 pro model skate shoe is on skateshop shelves (support your local!). Sit back and take in this lengthy doc on the design process of The Boss:
“With a professional career spanning three decades, Andrew Reynolds approached his signature shoe, the 933, with the same attention to detail he has applied to his video parts. Just like how he might refilm a single, difficult trick multiple times, the design process went through many iterations. After meticulous, hands-on feedback from Reynolds himself, the final version of the 933 earned his, and New Balance’s, illustrious stamp of approval.
Directed by @KyleCamarillo
Filmed by @tylrewilcox @KyleCamarillo
Edited by Alan Hannon
Music by DJ Eons One
Still Photography by Jake Darwen”
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Related: Watch: Andrew Reynolds Breaks In His New NB# ‘933’ Signature Shoe in Style
Tony Hawk tees this whole video up, being one of Andrew’s first sponsors (Birdhouse). Tyrone Romero explains how Andrew getting on New Balance happened organically and Tiago Lemos’ 1010 shoe was the key to the deal. “When The Boss calls, you pick up.”
