Jason Dill, adidas Skateboarding, and FA just dropped one of the most unique and immersive videos that you’ll probably watch today. Like a ton of stuff FA does, I don’t fully get it, but I’m here for it. And it’s entertaining as hell, either way!
No narration, no cuts, and (shockingly) no skateboarding, ha. Instead, it’s a fully interactive 360° experience that lets you explore FA’s headquarters in real time, in all directions, right through that glowing screen in front of your face. Shall we?
💻 Don’t miss another headline from TransWorld SKATEboarding! Subscribe to our newsletter and stay connected. Be sure to subscribe to our YouTube channel for more quality skate content. 💻
As you pan, tilt, and rotate your view, you really do get a pretty surreal look inside the creative chaos of FA. It’s basically like a continuous first-person walkthrough of the FA offices, warehouse, and all the various nooks and crannies where I assume all the real magic happens.
Related: adidas Skateboarding and FA Tease Upcoming Jason Dill-Curated Capsule
Expect no scripted moments, no forced storytelling—just pure, silly, unfiltered access to the environment. It’s basically like you’re hanging out in their world, soaking it all in as it unfolds naturally. (Although I’m using the word “naturally” pretty loosely.)
Danny Garcia playing the sax. The random cowboy on a horse in the warehouse. The upside down dude reading a magazine. Various rooms being pained. Orders being packed. Haha!
I’d be lying if I said I wasn’t enjoying my time lurking through the randomness of this sacred space.
Related: adidas Skateboarding and FA Collection by Jason Dill
It’s weird, it’s raw, and it’s exactly what you’d expect from Jason Dill and FA. And somehow, it all ties into Dill’s new FA x Adidas capsule. Just don’t ask me how.
That said, with adidas backing the project nonetheless, it’s clear they’re leaning into Dill and FA’s creative vision here. Fine by me! This certainly isn’t your typical promo—it’s an experience, bro! So quit lagging and experience it yourself.
