Hours Is Yours just dropped the DMC-1 Cashmere Skate, and if you’ve been paying attention to the brand since the beginning, you already know they aren’t just here to blend in. Available now at select shops and hoursisyours.com, this latest release is keeping the brand’s momentum going strong, as far as I’m concerned. Take a look:
View the original article to see embedded media.
“The second season to our lineup: the DMC-1, a standout offering from the new D Martin Collection, where design ingenuity meets market sophistication,” Hours Is Yours mentions on their site.
“This shoe pays homage to the classic court shoe design, accentuated by a sleek toe cap overlay. Seamlessly blending skate-inspired functionality with an understated yet refined aesthetic, the DMC-1 embodies our brand’s signature style ethos, setting a new benchmark for contemporary skateboarding footwear.”
Related: Look: John Dilo’s Debut Pro Model Shoe With Hours Is Yours Has Arrived
💻 Don’t miss another headline from TransWorld SKATEboarding! Subscribe to our newsletter and stay connected. Be sure to subscribe to our YouTube channel for more quality skate content. 💻
Hours Is Yours continues to do things their way, naturally bridging the gap between fashion and skateboarding in a pretty unique way. Their team is rad, Ellington and Bryan Herman are helping steer the ship, and the shoes always look good. To say they’re non-traditional would be silly, because honestly, what even is “traditional” these days? It’s the Wild West out there!
They’re doing Piss Drunx shoes with Dustin Dollin. They gave John Dilorenzo his first pro model shoe (well-deserved). They have hungry up-and-comers like Gage Boyle rolling with them (seen in the IG post above). I mean, shoot, I’m here for it.
Anyways, at a time when skate footwear is as unpredictable as ever, Hours Is Yours is carving its own lane. They’re doing things their way, and honestly, that’s always the best way to do it. Don’t get it twisted, either! They’re just getting started.
